LaToya was born and raised in Hollywood, Florida; were she started working on her craft at the age of 15 years old. At the age of 24 years old LaToya decided to go further, advance her hair business and received her cosmetologist license. After working in multiple salons, she decided to own her own salon; where she relocated in Brunswick, GA. God opened doors for LaToya and she's have been fulfilled and blessed.She strives to reach all expectations, goals, and to make each client feel and look like the queen that they are.